SEO-PODCAST PL – How to check the seasonality of keywords?

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In this episode, we will discuss seasonal keywords, which can be of great importance for companies that offer their services or goods only during a certain period of the calendar year. These phrases can generate a lot of traffic for several months from users interested in seasonal services and products, and this is a simple way to see a huge increase in conversions. First, we uk business email database free discuss the term seasonal keywords. I will tell you about three types of seasonal phrases, as well as how to check whether a given keyword is experiencing much higher traffic during certain months of the year. Finally, I will advise you when it is best to plan and start seasonal marketing so that you do not get overtaken by the competition. You will learn when to start positioning seasonal keywords and how to wisely allocate your budget for promotional activities related to the upcoming sales season.

Contents:

Podcast
Video
Transcription
Podcast


Video
Transcription
What are seasonal keywords?
What types of seasonal phrases do we distinguish?
How to check keyword seasonality?
You will find answers to these and other questions in today's episode of the SEO Podcast!



There are many industries for which the sales peak lasts only for one or two months and during which being in the TOP 10 positions for selected phrases means "to be or not to be in the industry". Owners of companies operating in sales or the service industry know this very well, when their activity gains momentum in selected months of the calendar year.

In today's episode, we'll talk about seasonal keywords, i.e. phrases whose search volume increases in selected months, but which can still increase sales for many companies by several hundred percent.

Unfortunately, many entrepreneurs ignore this type of keywords and do not bother with their positioning. There are also those who only bother with their positioning a week or two weeks before the selected period. In no way do I want to judge both sides, or even force anyone to think the same way. The purpose of this episode is to inform about the possibilities that seasonal keyword positioning gives in the Google search engine.