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CONTEXT
In our hyper-connected age, internet access is more than taiwan contact number just a luxury; it has become an essential part of our daily lives. Whether it’s for remote working, online education, streaming content or simply staying in touch with loved ones, reliable broadband is essential for everyone in the UK. Fibre stands out as one of the most disruptive technologies in this space. Yet despite its many benefits, there is still a need to increase awareness: 66% of users are unaware if fibre is available in their area, while 62% are unfamiliar with the term fibre or only know the name.
EE's challenge was to target British Telecom and EE customers with an innovative format who are equipped at home and eligible for fibre.
SOLUTION
Using Rich SMS was a natural fit for this campaign. Sinch and EE created a fun experience where users were invited to grab as many electronic devices as possible in just 10 seconds. At the end of the game, users were redirected to the page presenting the 4 main advantages of fiber optics: staying connected at all times, working from home like a pro, enjoying 4K content and gaming with minimal latency.
RESULTS
Excellent redirection rate on this campaign!
We observed an excellent engagement rate of 91% on this campaign. 25% of people who interacted on the Rich Page were then redirected to the EE site. The game mechanics coupled with the educational and incentive content have proven their effectiveness.