Monitoring trends
You’ll start to notice trends after you conduct a content audit of yourself or your competitors. Use this informationwhen creating your calendar. Take note of the topic, date, and day of this content, as well as the platforms where it has performed best.
Identify the stages of production
Define each step of the content process before publishing all the types of content you are going to create. This is very useful as a freelancer, but for larger companies it is almost necessary because before publishing, the content must go through a large number of phases.
Once defined, add these stages to your content calendar and include the name of the person responsible for each step.
Decide on the publication schedule
Based on your content audit and analytics data, you can determine how india mobile database frequently to post content to increase engagement levels for your target audience.
Consider creating a content library
For marketing teams, it’s worth having all your resources in a content library accessible in your content calendar via Dropbox, Google Drive or with a link to an internal database. This can help make everyone’s life easier when it comes to preparing content for publishing.
Remember evergreen content
You should have some content scheduled that isn't restricted to a specific date or time. It can be helpful when there are delays in scheduling. Use this evergreen content instead to address delays.