Use campaigns, contests or giveaways
Through an incentive , we can get the client or potential client to follow us on social networks. Contests are especially interesting, because in addition to getting the client to follow us, we can increase our reach with invitations from third parties.
On Facebook, you can create a contest that requires users to follow the page, share it publicly, and invite or comment with another contact. The reach will allow us to increase our recruitment power and retain or identify existing customers.
There are free tools for making random draws new zealand whatsapp such as Sorte2 , which has a simple free option and a paid option (very affordable). Remember to record the online draw so that participants do not doubt its reliability.
While you can achieve this relationship with a contest and an email, there is also the possibility, which is more than necessary, of linking all the company's stationery (flyers, business cards, etc.) with social media profiles .
In addition, if your company offers direct contact in the establishment itself, it would be convenient to place a visible sticker (at the entrance, for example) with a QR code that leads directly to our website, where they will find our own information, the possibility of giving their opinion and which we control (remember that it is not possible to delete comments on social networks, although it is possible to report them in extreme cases) and of course, a direct link to all our social networks.
Hair salons , restaurants , businesses that generally offer direct service should consider incorporating the website and social networks, even in tablecloths , magazines or in the menu of services or dishes.
Don't write fake reviews
They are easily identifiable, even by Google, which doesn't miss a thing, and can negatively affect SEO positioning. You can "help yourself", especially at the beginning, with reviews from customers who are loyal to your company. Ask them directly, sometimes we are surprised by the power that a sincere and direct request has in our advertising and marketing.