Marketing actions that will help you get leads for the sales team

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muskanislam25
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Joined: Tue Jan 07, 2025 6:02 am

Marketing actions that will help you get leads for the sales team

Post by muskanislam25 »

The pharmaceutical sector is undergoing a slow digital adaptation, which is undoubtedly being greatly driven by the pandemic. The enormous competition, the increasingly rapid development of products and the change in customer habits make it necessary to refocus the pharmaceutical marketing strategy . The demanding regulatory framework hinders digitalisation, but the pharmaceutical industry is increasingly betting on digital trends such as Inbound Marketing to gain efficiency and profitability.

Digitalization of the sales team
Whether in a B2C or B2B context , digitizing the sales team must be a priority for organizations in the pharmaceutical sector . Cold calling is a long time ago. Instead, digital sales respond to new consumer habits, which are becoming the protagonists of a customer-centric approach .

There is no doubt that a commitment to digital transformation is necessary, which brings with it a complete cultural change for members of the sales departments of pharmaceutical companies. Thus, digitalisation will facilitate their work and achieve better results, thanks above all to marketing automation strategies. These increase conversions and the efficiency of the department in general. It also improves customer service and their purchasing experience.

Campaigns to generate sales leads
Attracting traffic and capturing leads are the first steps of a digital australia whatsapp lead marketing campaign. This is how we nurture the database to begin the process of converting these contacts into clients or prescribers. The real value of these leads , also called business opportunities, is the possibility of working with them and applying actions to qualify them. In this way, we gradually prepare them for the purchase, guiding them through the conversion funnel. To achieve all this, lead scoring and lead nurturing are used .

In short, the pharmaceutical marketing strategy must be geared towards obtaining leads. To do this, it is necessary to optimize the website to attract traffic but, above all, to generate sales opportunities. Subscription forms at the end of each post, attractive Call to Action (CTA) strategically placed on the website... In addition, it is necessary to establish a long-term relationship with these leads , constantly nurturing them with quality content tailored to their needs and the stage of the purchasing process they are in, thanks, for example, to email marketing workflows . This way , we can segment them according to their interests and type of interactions with the brand. All with the aim of making them "mature" until they can be redirected to the sales team when they are close to conversion. To achieve all this, it is necessary to invest in marketing automation in the context of an Inbound strategy , a task that is facilitated by software such as HubSpot.

Sales Pipeline Management
With HubSpot Sales we take control of the Sales Pipeline and can track each stage of the funnel in detail . In this way we will achieve more conversions, by putting all our efforts into those more mature leads that are closer to the transaction, thanks to the techniques mentioned above.

HubSpot makes lead management easy for the sales team, who can customize the pipeline , assign tasks to department members, and manage the evolution of conversions.
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