Telemarketing Solutions for Enhancing Customer Support

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When they love your product or . Service, they'll recommend your business to their friends or strangers on the internet.This is exactly . What we do at mailerlite . We call it the upside-down marketing funnel.The upside-down funnel explainedin . The marketing world, a traditional sales funnel is where you cast a wide net to . Build awareness, and then guide people through the steps of becoming a customer . It looks . Something like this:traditional step journey marketing funnel diagram - mailerlitehere’s a quick summary of each . Stage in the traditional marketing funnel:awareness: your audience discovers your brandconsideration: you develop a relationship .


With messaging about your business, values and productconversion: your armenia business email database audience is ready to take the . Desired actionloyalty: your audience comes back to buy from youadvocacy: your audience loves your product . So much that they promote it on your behalfeach of these stages requires marketers to . Invest a significant amount of time and resources . But what if it doesn’t have to . Be like this?Enter: the upside-down funnel! This flips everything around and focuses on your existing . Customer base, encouraging them to become brand advocates and promote your business to their own .


Networks.This model does everything in reverse, and it’s an interesting change of perspective. Instead of spending . All your resources trying to attract new customers, the inverted funnel focuses on investing in . Current customers.This approach takes more time, but as we saw before, it’s less expensive and . More effective . Here's how it works:upside down marketing funnel happy customers on top - mailerlitehow . To set up your own upside-down funnelwhen you’re creating your upside-down funnel, the main thing . To remember is customer experience . Happy customers = happy business = more sales! Deliver what .