These processes help lay the foundation for our content strategy by helping to generate topic and keyword ideas for our clients’ campaigns.
The process consists of two main steps that help answer the following questions:
What keywords are your competitors ranking for that you aren't?
What keywords do your competitors rank for on the first page of Google and you rank for on pages 2-10?
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What keywords does your competition rank for that you don't?
The first step is to find out what keywords your competitors are ranking philippine cp number for that you aren't.
This data will give you great examples of potential keywords that could be valuable to your business, and will also tell you what types of content your competitors are using to rank for those keywords.
With SEMrush's organic competitors report, you'll be able to determine who your top competitors are and how many keywords you share with them.
I typically recommend starting with competitors who have the most keywords in common with you and who have a high total keyword count and traffic.
Content gap analysis - Common keywords
Next, you need to go to the Keyword Gap tool and put your domain first and your competitors' domains second and third.
Click buy to get the results.
Content gap analysis - Keyword gap
You then need to go to the main table of this report and choose the “Missing” tab which returns a report showing all the keywords that your competitors rank for but you don’t.