Case Studies: Successful Telemarketing Outreach Campaigns

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Because of this, there’s some risk involved . There’s even more risk involved because some solo ad lists were built with less-than-ideal methods . In a best-case scenario, the list might have been built by converting traffic from a website that’s in your niche . Or maybe the list owner bought advertising and converted it with a squeeze page . But it’s also possible the email addresses on the list you’re about to use were acquired with “scraping” software . That’s a program that just goes from website to website or through social media platforms, gathering any email address it comes across .


As you can guess, those email addresses tend to convert poorly . On austria email list top of that, some solo ad lists may be filled with bots that behave like regular email subscribers; they open and click your emails but don’t end up converting . After sending a solo ad campaign to such a bot-filled list, you may end up thinking that the problem lies with your squeeze page or your offer – not the list itself . It’s likely the list you mail to will be somewhere between those two poles of good and awful .


But consider yourself warned: there are a few shady people in the world of solo ads . Fortunately, there are ways to tell if you’re dealing with a good list owner and a good list:if it sounds too good to be true, it probably is . Avoid solo ads vendors who make big promises . Use forums, friends, and any online resource you can find to verify that the list owner and their list are worth your money . Do a couple of careful searches for the list owner’s name and website .