And it's no wonder. Did you know that the real estate market is one of the segments with the most advertisers on Google ? And this is very clear, since where there is demand, there is supply. What's more, we currently live in a time when digital marketing is the path to success for any company.
And with it, tools such as Google Ads also emerge , which is essential france email database planning and executing effective marketing strategies. But like any other area of digital marketing, to be able to use Google Ads 100%, you need to keep some measures in mind.
If your goal is to create, or simply improve, ads on Google Ads, then you're in the right place. Today, we'll look at the importance of this tool for your business, its advantages, as well as some tips on how you can improve your ads and consequently sell more. Let's go!
What is Google Ads?
Do you already know Google's best-known tools? They are:
Google Drive;
Google Docs;
And 15Google Ads.
These tools above are used to store and create documents in the cloud. However, Google Ads is essentially used to create online campaigns. Being one of the most powerful weapons in content marketing, it is the ad creation platform for Google.
The same ones you see when you open a website or watch a video on YouTube . These ads can appear in many different places, as you know, but these places need to be linked to Google in some way.
Now imagine an ad for your company appearing on platforms like Facebook, Google Play and even, as already mentioned, YouTube? Lots of views, right? And that's not wrong, millions of people visit these sites every year. In short, the chances of your ad being seen are huge.
Considered a tool with global reach, it was launched in 2000 by the well-known Californian company Google. Google Ads, as it is popularly known, has become an online advertising tool that displays ads in the form of sponsored links as soon as a person performs a search, basing its results on the keywords used at the time of the search.
Currently, even with the emergence of several other platforms on the market such as Facebook, Google Ads still leads the world ranking of online advertising revenue, reaching exorbitant values such as US$ 134 billion in 2019 alone based on data from Statista.
And the biggest difference with this tool? It's not just regular advertising, like in traditional media. It's the possibility of taking your message to a qualified audience through highly specific segmentation.
But, after all, Google Ads vs. Other platforms: what’s the difference?
Nowadays, it is very common to see people asking the same question: what makes Google Ads different from other platforms of the same kind? And there are two answers to this question. Let's start with the shortest one, which explains why this tool belongs to a major search engine, Google, so advertising is transmitted more easily and extensively.