That’s why the competition is tough too. To make your Pop ads work, you need to know not only their specific features and best practices, but also where to look for the right Pop ad network to partner with.
Let's review the main details of Pop ads and explore some of the most prominent ad networks that specialize in this advertising format.
Pop-up ads explained
All Pop ads can be divided into PopUps and PopUnders. The difference lies in whether they appear in front of or behind the main browsing window. Such a small nuance has made PopUps one of the most hated advertising formats to the point of being labeled as the The Original Sin of the Internet .
Despite all the infamy, PopUps do get people to click and convert . According to Optimonk, the average conversion rate (CR) for PopUps is over 11% . Every 10 users taking a target action seems to be an overestimate, as the average rate for the best PopUps is under 10% . More humble estimates from SumoMe give them a CR of 3.09% .
PopUps tend to perform better on mobile devices ( 4.08% vs. 2.85% CR for desktop versions of email). Mobile PopUps enjoy a higher engagement rate of 42.04% . This can be attributed to the fact that over 58% of the world’s traffic is mobile, where users tend to engage more than on desktop .
So.., PopUp is an ad format that opens in a new tab in front of the main browsing window.
An example of a PopUp ad format
PopUnder is a less intrusive alternative that poland country code for whatsapp appears behind the main browsing window. The user will see this sub-variant after closing the main window or by deliberately choosing it after seeing a second browsing window in their taskbar. Ultimately, the user decides whether and when to interact with PopUnder.
An example of a PopUnder ad format
Advantages of PopUps and PopUnders
Besides having a good CR of 3-11% on average and ( sic! ) 42% at best , pop ads have some additional advantages:
High visibility : PopUnders and especially PopUps are hard to miss by definition
Relative simplicity : Pop ads don't require creatives
For newbies : Pop ads have a comfortable learning curve
Cost Effectiveness Pop ad placements are comparatively affordable.
Easy Design : The popup ad is a standalone window, so it doesn't have to align with the website content to look more native.
Pure volume : The affordability and simplicity of pop ads allow them to be mass produced.
PopUnders remain in the shadows until the user decides to interact . This is best suited for retargeting campaigns, but they might simply be ignored on mobile devices due to the screen resolution.
Pop-ups demand immediate attention . This can be good for brand awareness, but it also increases bounce rates. Still, as we've said, they do their job and they convert. And with the tips we'll give you shortly, they should convert even better.
Best practices for pop-up ads to convert
Pop ads can be perceived as intrusive (remember what we said about original sin?) So you need to compensate for this intrusiveness. Before exploring the main Pop ad networks, let's review the main tips to improve the conversion rate of Pop ads:
The number of fields to fill in makes all the difference : a single field converts the best, but if you need more information, opt for four, the second best conversion design.
Creatives are not necessary, but a background image is desirable; it helps convey extra information and conveys more care for UX.
Source: https://wisepops.com/blog/15-gorgeous-p ... copy-today
A countdown timer makes all the difference – good ol' FOMO helps convert .
Discount codes incentivize the best – better than eBooks or no deal at all.
Spin to Win converts at least ten times better compared to traditional Pop ads .
OnClick Pop ads convert the best – better than on exit landing , scrolling, or a custom event.
The top left corner converts the best Try to position your Pop ads there .
Pop ads should appear within 4 seconds or after half a minute - anything in between becomes much worse .
Remember frequency cap and a close button Don't show the same ad to the same user over and over again in the hopes of selling them more. Also, make sure to create an easy-to-find close button, so the user doesn't get annoyed.
Don't overdo it : Keep page load time in mind and keep your Pop ad light . PageSpeed Insights helps you monitor a page's performance.
Don't ask for conversion too early - you have dinner first and get laid later, not the other way around... usually. The same applies to your funnels, make sure you don't skip the upper stages .
Use a simple offer and conversion flow : Pop ads work best with offers, which require minimal user action .
Content is king, context is God : frame your Pop ad well For example, offering chairs only if the user has been searching for a table.
Top 10 Pop Ad Networks
But are Optimonk’s numbers really that unrealistic? With the right ad network, you can get close to a CR of 11% and even exceed it at times. But which Pop ad network is the best out there?
We have researched and prepared a compilation of some of the best Pop ad networks. There is no clear winner, as each ad network brings something unique to the table. That is why you should try at least a few of them and make your own decision.