Include cross-sell opportunities if/when appropriate email lists australia for the customer. When including promotional materials, limit it to no more than 20% of the email content, and make sure transactional info is top-left for prominence. "Research Survey Says" - Content Track There are tons of market research studies out there, and it can be really difficult to divine the important bits of info from all of them. This session attempted to focus attention to some of the most relevant data related to email marketing from several recent studies to answer the questions: Is email dying? What are the real and perceived threats? Panelists Morgan Stewart from ET, Julie Katz from Forrester, Rebecca Lieb from eConsultancy, and Stefan Tornquist from Marketing Sherpa offered these insights: Marketers love the idea of mobile and social, but they're not hurting email.
Among consumers, email does have slowing growth, but also the lowest falloff among social, text, and IM. , but most have email accounts and they use them actively once they get to college-age. Email and SEO rank highest among marketers for happiness with ROI (well above PPC, Social, Mobile, and Display). Email is so easy and cheap, that it can be used ineffectively and still get results - and that's a problem.