Additionally, users have the option to comment on and “like” your ads, and they can view comments from their friends too (but not from those outside their friend circle).
To explore various WeChat advertising formats available for Moments, click on the images. These ad types are called:
Regular ads
Showcase ads
Combination card ads
WeChat Moments Advertising Formats of Regular ads, Showcase ads and Combination card ads
Additionally, there are interactive ad formats where the content what is whatsapp number in philippines transforms as users swipe, long-press on the ad, or shake their phone, adding an engaging dynamic to the advertisements.
WeChat Moments Advertising Purchase Models
In short, WeChat Moments utilizes a cost-per-thousand impression (CPM) pricing model, offering various options tailored to diverse business needs.
For instance, if you’re a major consumer brand planning to allocate 10 million Chinese Yuan per month for extensive reach, the “Exposure Scheduling” model would be apt. This approach involves an upfront purchase of a substantial ad credit at a fixed CPM rate for a predetermined duration.
Conversely, if you’re a small or medium-sized enterprise (SME) looking to initially invest 10 thousand Chinese Yuan per month, the “Exposure Competition” model would be more suitable. This model also operates on a CPM basis, where you’ll find yourself competing with other advertisers for available ad spots.
WeChat Official Account Ads
WeChat Official Accounts are managed by various businesses, organizations, and brands. Their posted content primarily appears in the messages section of WeChat, and users can share it privatel