Organic Traffic Definition and Difference Between Paid and Organic Traffic

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Organic traffic to a website plays a key role in the SEO (Search Engine Optimization) optimization of a website , and therefore in its positioning. This is because it is the most desirable type of traffic - it is free and usually people who come to your website organically are also more interested in its content. Unlike users who come to the website from paid ads, an "organic" user is more likely to stay on the website longer, return to it much more often and is more likely to convert. All this makes organic traffic crucial to achieving the success of a website.


Organic traffic on a website, as already mentioned, is traffic generated by search mint phone number data engines. However, it is worth knowing that this is traffic that is not directly related to paid advertising campaigns, but is the result of natural actions of users who entered a specific phrase or keyword into the search engine and found your website by browsing the search results.

This is the difference between organic traffic and paid traffic, which comes from advertising, such as Google Ads or Facebook ads, Instagram, etc. In this case, when you stop paying for advertising, the traffic to the site drops. Meanwhile, in the case of organic traffic, even if you don't invest in advertising, the site can still generate traffic - as long as it is properly optimized and offers valuable content to users.