Google Analytics 4: What it is and how to master it with these tips

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It's not only important for your website to be attractive and accessible, but also to monitor its activity with the best tools. We've already talked about paid services, such as Marfeel Compass . And today we want to talk to you about Google Analytics 4, one of the best free web analytics tools , formerly known as Google Analytics. Find out what it is and how to master it with these tips .

What is Google Analytics 4
Google Analytics is a free web analytics tool provided by Google that allows you to measure and analyze the traffic of a website or mobile application . With it, you can understand how users interact with your content to improve your website, carry out marketing campaigns, and more.

Google Analytics Tips and Tricks
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GA4 allows you to measure traffic to identify how many users argentina phone number lead visit a website or app and which pages or sections are most popular , understand user behavior to know where they click, and be able to segment the audience. We are therefore talking about a basic tool for any web business .

What are the differences between Google Analytics and Google Analytics 4?
Google Analytics 4 introduces a number of important new features compared to its predecessor , known simply as Google Analytics .

Google Analytics Tips and Tricks
Google Analytics 4 is event-based , unlike Google Analytics which followed a session-based and pageview-based measurement process. GA4 has improved by measuring as an event (user interactions like clicks, scrolls, video plays, etc.). This makes it more flexible and you can better understand how traffic is performing on your site.

It also offers data from websites and mobile apps in a single property, whereas its predecessor only counted web visits . GA4 also includes machine learning and prediction capabilities , offering predictive metrics such as purchase and abandonment likelihood, future revenue…

Finally, it includes a new event configuration system that automatically detects events and allows you to configure custom events directly from the interface without the need for additional code.

Google Analytics 4 tutorial to get the most out of it

GA4 includes new features that make it a very useful tool for your website. So we are going to show you how Google Analytics 4 works so that you know how to get the most out of it.

Configure Google Analytics 4 correctly

If you want to take full advantage of its potential, you need to configure Google Analytics 4 properly. To do this, create a property in GA4 by following these steps :

Sign in to your Google Analytics account.
Go to Admin and select Create Property in the Property column.
Choose the Google Analytics 4 Property option and follow the steps to set it up.

You should also link Google Search Console to have as much data as possible. To do this, follow these steps (remember that if you want to link several emails, you will have problems; it is better to have one for each website, in case you share it with other partners):

In Admin, in the Product Links section, click Search Console Links.
In the links table, click Link.
If you're a verified owner of one or more Search Console properties, in the Link to Search Console properties I manage row, click Choose accounts, and select the account you want to link your property to.
Click Confirm.
Click Next.
Select the web data stream for your site.
Click Next, then review and submit the settings.
Get the most out of Search Console in Google Analytics 4
Linking your Search Console account to Analytics is a great idea, one of the reasons being its Queries section.