They can try out while highlighting the role your product

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Of consumers don’t mind spending more to meet this amount, as long as they get free shipping. Give a memorable experience according to the national retail federation research mentioned earlier, one out of three shoppers prefers giving their mother figures a gift of experience on mother’s day. What this tells you is that beyond just gifting items, some customers want experiences that can help them create lasting memories with their moms. Why not suggest some experiences or service plays in them? See this example from allset, a food pickup service.

In their mother’s day emails, the brand suggested ios data several ways people can spend more time with their moms. And of course, with food from them as the perfect gift to make the idea work: allset's email marketing campaign for mother's day source so, if you sell a dress for instance, you could suggest something like a date night, including dresses moms can wear for that. This way, buyers feel like they’re not just getting a product, but also an experience.

Inject humor in your messaging your mother’s day email subscribers would definitely appreciate a good laugh. Also, it’s easier to break the ice and instantly connect with your audience when you introduce humor into your messaging. This makes them more likely to engage with your emails until the end. Aēsop, for example, featured a light-hearted joke about the mischief toddlers are known for and some funny moments shared with mothers in their email messages. Using humour in emails for mother's day source there’s a lot to learn from the example above.