Even if you don't have ready-made scripts

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Initially, a person would call and ask the price, receive an answer, and then hang up. Here, the probability of a purchase was 5%. This figure was increased to 15% by changing the scenario. The manager would indicate the price and ask: "Who are you buying for?" Then he had the opportunity to listen to the client's problem, identify the need, and close the deal. During the conversation, the company employee would explain the high price of the product.


you can double your sales in the process of processing incoming traffic. The best result of women database using high-quality scripts today is considered to be a 12-fold increase in conversion. Abandoning scripts. It may seem that a completely different approach is assumed here. But the point is that you cannot switch to templates when using scenarios. It is important to perceive them exclusively as a base, which is supplemented in accordance with the characteristics of a specific client, his interests and needs.


Working with warm calls will not be successful if a ready-made algorithm is used - it must be applied correctly. And for this, managers need preliminary training. Motivational system. It is difficult to motivate a salesperson handling warm calls using a percentage of closed deals, because he is not able to influence incoming traffic. Whereas a well-thought-out and effective motivation system leads to an increase in conversion up to 50%. Approaches to creating a warm call script What is the main purpose of the call? It is important to understand that any dialogue should lead to a specific result, so it is important to evaluate the consequences of the manager's communication with a potential client.