Advertisement with image
Use a quality image that will catch the eye of users. A beautiful picture significantly increases CTR.
3. Large number of key phrases
As practice shows, a typical advertising campaign uses no more than 100 key phrases. Increase this list with new keys.
How it works: The more keywords you use in your ad, the more statistics you get. Analyze these statistics and simply turn off the display for the keywords with low CTR and conversion. This way you will only have those keywords that have the highest CTR.
4. Get rid of bad keys
This point follows from the previous one. Minus irrelevant and simply non-clickable phrases, this will significantly increase the overall CTR of the advertising campaign.
5. Quick links
A tip that can increase your ad's CTR by up to 40% is to use quick links to the maximum.
Quick links in context
Quick links in context
You can add up to six quick links with descriptions in Direct, which makes your ad unit quite large and eye-catching. Always use quick links to the maximum.
6. One key - one ad
In order to achieve maximum relevance, it is recommended to use the formula "One ad per keyword".
This approach will allow you to work through all the ads as much as possible and directly display the key phrase in them, which will of course increase its clickability.
7. Contacts
Be sure to fill in all the contact information on the advertisement.
Contacts in advertising
Contacts in advertising
This has a commercial side, the user can contact you immediately from the ad, and there is also a practical side for increasing CTR, because the ad becomes larger and more attractive.
When is your target audience most likely to be online? It could even be at night or early morning, depending on what you’re offering and to whom. Figure this out and increase your bids to show more ads during that time.
9. Call
Using calls to action can increase CTR by up to 70%, or it can completely eliminate it. Here you also need to start from your offer and the characteristics of the target audience.
Call in the ad
Call in the ad
Test the ad with and without a call to action, evaluate the effect and decide whether to keep it or not.
10. Split up your ads
Search and network advertising differ in gambling data russia phone number and settings, so it is better to separate these two types of advertising into different campaigns. This way you will be able to work on each of them more deeply.
11. Use emotions
If a sentence uses question marks or exclamation marks, they have a better chance of catching the user's eye.
Emotions in advertising
Emotions in advertising
You can also use words with emotional overtones, but don't overdo it.
12. Ban everything that is not conversion
If you advertise via YAN, you have the ability to prohibit certain sources. Determine from statistics which sources have the lowest CTR and conversion and prohibit advertising on them.
This approach will allow you to save on advertising, increase conversion and increase the clickability of ads.