For example, IKIGAI, which in short helps you find what you are good at and what you can sell.
Or the Value Proposition Canvas, which helps you find ways to differentiate yourself from the competition.
Or the Business Model Canvas, which is used to model your business. In case you had any doubts and you like everything well-defined.
All these models are widely used in entrepreneurship and, of course, in Personal Branding.
— Thanks Marmota, I understood almost everything. But then, do I have to start my Personal Brand? – you will ask me again.
— No –I will answer you.
You don't need to do it with your personal brand, with your name. You can set up a company, create a brand and do it.
Buuuut, it is much easier, faster and more effective if you do it with your Personal Brand.
Why? Because you don't have to invent a brand and all that nonsense like the name, the logo, the colors, create social media accounts, start selling, create content, a strategy...
As long as you already have your name, you don't need a logo, colors, nothing. All you need is a product or service that you can sell. If you don't have any of those, you sure have a talent.
And it is easier for a person to buy from another person than from a brand. Because it generates more trust, because it can generate empathy, because it is easier to create conversations… and for eight hundred and forty-two thousand seven hundred and three more reasons.
In conclusion, the best advice I can give you right now is that if you wa vietnam email address nt to generate additional income, whether you are employed, unemployed, semi-employed, quasi-employed, or whatever, is to create an alternative source of income.
Build your strategy, Google how to do it or, even easier, faster and more effective…
Please fill out this form.
It takes 3 minutes, and I'll contact you next week so we can see how I can help you, with one of my consulting plans, or with any other recommendations I can give you specifically for what you need.
Damn!
In other news, on Friday, August 14th at 12 noon (Colombia) I'm going to do a LIVE with Alina Camacho, economics journalist, from DINERO magazine (one of the most prestigious in Colombia). We're going to talk about all this informality, and about her Personal Brand, of course.
This is my Instagram , where I will share the Live.
And this is Alina's in case you want to follow her.
And the reminder of the conference I will give in Pereira, on Tuesday, August 20. I called it “The Return of the CEO: A Personal Brand to Lead Them All.” And it’s free. If you buy me a coffee, that one is free.