However, do not confuse a “contact” with a “customer acquired through a phone call.

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2. "We have a small base. Is it too early for us to start sending out mailings?"
Firstly, trigger mailings and database collection can and should be set up, regardless of the size of the database.

Secondly, a "small" base can produce serious results. Or it may not. In one case, a small base is considered to be 10,000 subscribers, and in another, a large base consists of 500 subscribers.

Therefore, first evaluate the potential of your base! For this, I advise you to conduct a series of content and promotional mailings. This way, you will get figures for calculating the effectiveness in the future: deliverability and open rate of letters, CTOR, conversion and average check.



3. "Email marketing is spam. Sending emails to customers is bad."
This is wrong.

Email marketing is communication with subscribers from your own base with their prior consent using emails.

Spam is the sending of advertisements to people who have not expressed a desire to receive them.

Do you feel the difference?

We see positive statistics on subscriber interaction with the newsletters we send to our clients. People read the letters and respond well to email offers. Users subscribe themselves , and sometimes ask us to send them letters.

At the same time, I agree that not everyone wants to receive letters. To do this, in each letter you must give people the opportunity to unsubscribe from all your mailings. And even in this case, not many people unsubscribe - always less than 0.5%. This is normal, you should not be afraid of unsubscribes.



4. "People don't read email newsletters. I don't read them."
They do read, and how! Here is an example of the share of reading of promotional and content mailings among our clients:

Newsletter Opening Statistics

Quite a few users also go to websites from letters and buy .



5. “We should only do trigger mailings!”
The advantage of triggered emails is that they can work practically without human intervention for a austria whatsapp resource long time and bring in new and new sales.

However, according to our observations and numerous studies and cases on the market, the bulk of sales are brought by promotional (manual, content) mailings. The reach of such letters is usually hundreds and thousands of times greater than that of triggered letters.