The lead should be an answer to the reader's question of why he should read the article at all. As a rule, a good lead identifies the reader's problem, request, and offers a solution, which we discuss in more detail in the article. Subheadings help the reader navigate the article – this is the skeleton of the article.
Subheadings often duplicate the main points of the article and represent the ENG denmark email list of the product. For example, “Eco-friendly and smell like wood”, “Consist of high-quality parts” or “Have an original shape and pattern”. The main part of the article is the text placed between the subheadings. If we continue with the anatomical metaphors, these are muscles built on the skeleton: interesting facts and recommendations useful to the reader.
This way the article seems more convincing. The main text should always contain pictures so that readers don’t get bored and understand what you’re talking about. Add descriptions to pictures, especially if they depict products. At the end, you need to add a call to action - text that will convince the reader to go to the product card.
The formula “fact + example from life” works best in the text
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