What to Avoid in Telemarketing

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Common Mistakes in Cold Calling - Eight Pitfalls: Not enough calls Cold calling works on the principle of large numbers. The more contacts you make, the higher the chances of a sale. If there are few calls, this will immediately affect your income. There is no prepared script Cold calling is a telemarketing technology that is built on a clear algorithm. In our case, the algorithm is a script for a conversation with a potential client. Without a script, communication can go sideways, and the client will take the initiative into his own hands.

As a result, you will talk to a person on abstract topics, but will not achieve results. Agreements are not recorded If the call is promising, but the sale did not take place, you need to record the agreements email lists uk for further steps. Formulate a clear intermediate or final result of the conversation, so as not to "spread your thoughts around the tree" and discipline the client. Yes, the manager should lead the conversation in the right direction, and not the respondent, who can talk a lot and promise even more, but not do.



Ignoring the reasons for refusal Cold calling rejections are often automatic. People tend to reject at first, especially those they don’t know. The first rejection in % of cases means nothing. Find out the reason for the rejection, work with objections to increase the chances of closing the deal. No control Managers' conversations should be monitored by the manager using a special table that includes sales skills and conversation checkpoints. This will help improve the quality of negotiations - from the first word to the last.