These mini customer testimonial stories showcase how RUX is helping them “make space for the good life by creating the most agile and sustainable systems for people to manage and move their gear” which is the brand’s mission.
The customer reviews and testimonials help RUX russian business mailing list fill in the story that they’ve been telling—it presents their narrative from the user’s point of view. Their blog features stories on camping and outdoor adventures that tie into their product features—allowing users to understand why they need RUX in their life.
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Influence a purchase at the conversion stage
Here’s where the rubber hits the road when customers decide whether they will convert. At this stage, it’s essential to affirm how your brand helps solve users’ primary issues and pain points. Like in the Rux example above, customer success stories work really well here as they help to build trust and credibility, providing the last nudge to convert.
at this stage, it is important to supplement your narrative with hard facts and stats. Showcase the customer testimonial, yes, but do it via case studies that go into detail about why you’re above the competition and the perfect choice for the user to solve their pain point.
To achieve this you need to feature customer case studies that state these essential truths:
Your product or service does what you claim
It solves users concerns
It’s better than competitive products and services on the market
Postclick features case studies that fulfill all three criteria to help potential users visualize exactly how Post-Click Automation will help them increase landing-page conversions with relevant stats and authentic results.
For instance, a case study of Postclick customer Evolve illustrates the platform’s value with impressive statistics.
Here’s a compelling customer quote that helps push the narrative forward:
Get engagement at the retention stage
To ensure you don’t lose the customers you have acquired, it is important to keep them engaged with community-driven stories. Invite customers to stay connected and be a part of your narrative—the story that intrigued them to become a part of your brand in the first place.