Good B2B and Industrial Content Marketing , developed from a concern for a specific segment in the right channel and at the right time, will be the surest way to get that precious "attention."
But before that, and speaking from our experience in repositioning taiwan telegram group link B2B and industrial brands through our B2B/Industrial branding consulting service, we always like to reflect and clearly establish the following three questions:
Who can and want to help MORE in the future? (NOT sell products or services today)
How can we generate trust in the initial moments?
A B2B brand has to address the problem of a specific reality as well as position itself in the way of solving it (sustainability, assertiveness, experience, etc.).