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Google AdWords provides template formats that can be adjusted according to your needs, but the location of images, inscriptions and buttons will not change. Ad sizes and formats are adjusted to the requirements of advertising platforms, and information from the feed is loaded automatically. Setting up dynamic retargeting in Yandex.Direct Yandex gave advertisers the opportunity to use this effective tool five years later than Google, and called it “dynamic retargeting,” but, in essence, it is the same way of interacting with users.

Setting up remarketing in Yandex makes sense if gambling data russia audience is exclusively in the Russian Internet. The main source of information for creating banners, as in Google, is the product feed. For those who have already launched a similar campaign in Google Ads, many stages of the work will be familiar. In addition to creating a feed, you will need to install a pre-generated counter code on the site, establish a connection between Direct and Metrica, create goals in it, and then set up and launch a campaign in Yandex.Direct.

Create a feed Let's remember information that will be needed for personalized ads. There are several popular feed formats: YML (Yandex Market Language) . You can create a file of this format using MySiteMapGenerator, which has a special field for placing a link to the site. This feed option is often used by retailers. XML; CSV .