China Dataset

Advertisements often tell short stories that seek to excite, entertain or inspire, which makes the advertised product or service more memorable.

On platforms like Instagram, Facebook and Twitter, brands are using storytelling to share engaging content, from anecdotes and testimonials to series of ...

Unlike other tools, DXP ​​is something that is already present today and is growing worldwide, which has made it a key tool to accelerate initiatives such as real-time experiences , personalization, and the connection between physical and digital services. Some of the ways in which it can contribute ...

One of the unique features of TikTok Shop is that it allows users to purchase from different sellers in the same order and process payments directly on TikTok , for a complete in-app experience.


However, this gives the Chinese company access to sensitive user data, such as card details, billing ...

But, since talking about the future requires taking into account the past, they began the talk by telling us about some of the lessons they had learned from the previous Peak Season. In her case, Giannella Ligato (Primor) told us that one of the great lessons she learned from Black Friday 2022 was ...

In its post about this update, Google has removed the reference (which can still be seen in its Spanish version ) that it made until now to the fact that useful content should be “written by people”, in what seems to be a nod to all those sites that publish quality content generated by AI: “Google’s ...

One of the key complexities of this process lies in controlling the results . While AI can automatically generate images, ensuring the consistency, quality and photorealism of these images is a challenge in itself. This is where eCommerce Photography has invested time and resources to perfect its ...

Designing campaigns for marketplaces is usually very profitable, although you also need to know what your client sells, where they sell it and how they want to sell it. In international cases , you have to take into account all the options that brands face in markets that are not the usual ones ...

By Astrid Ruiz
Marketing4eCommerce Editor
Meta has announced new features coming to WhatsApp Business , aimed at improving the relationship between companies and their customers, which were presented during the international event "Conversations" held in Mumbai. As more and more brands choose to use ...

By Maria Bastero
Content Manager at Marketing4eCommerce
ANDThis year we celebrate the 14th edition of the Ecommerce Awards , the benchmark awards in Spanish e-commerce given to companies in the eCommerce sector, in recognition of their contribution to innovation and development, as well as their ...

By Daniela Carrasco
Marketing4eCommerce Editor
ANDAnalyzing trends and traffic in the digital world has become an essential aspect of online business success. As e-commerce and online consumer habits continue to expand, the ability to collect, analyze and understand data has become crucial for any ...