China Dataset

Although they are different, SEO, natural referencing and SEA, paid referencing are two complementary and essential levers for your local marketing strategy . SEO allows you to strengthen your reputation and the trust of your customers in the long term. SEA, on the other hand, allows you to conduct ...

Local marketing is the set of actions carried out to reach a population within a catchment area , such as email, SMS, Google , social networks or even customer reviews. It allows you to conduct targeted and personalized communication in a specific geographic area. It is an essential lever for your ...

Web -to-store or ROPO (Research Online, Purchase Offline) refers to customer behavior . It includes all interactions made online that push them to go to the store and trigger the act of purchase. It is estimated today that 91% of consumers do their research on the internet before going to a store 1 ...

ome time ago, Google set up a test phase of the SGE, Search Engine Experience, before developing a new feature that you may have heard of: Google AI Overview. The goal is to improve the user experience when they make requests on the leading search engine. These are more fluid and readable and allow ...

Categories : you can indicate 1 main and 9 secondary ones.
Address: the location of your point of sale . The location allows you to be geolocated on Google and Google Maps and therefore to appear in local searches and on itineraries.
Telephone and email contact details .
The link to your website ...