China Dataset

With Sprout’s publishing tools, you can upload and schedule Reels in bulk, plan weeks ahead and eliminate the stress of daily posting. With everything organized in one platform, you’ll have more time to think creatively and engage meaningfully with your audience.


Creating great Reels isn’t just ...

Secure social media management tools act as a central hub for all your social media activity, making it easier to control access, enforce security policies and monitor for suspicious behavior. They provide a layer of protection between your valuable brand accounts and potential threats, helping you ...

Outline all of your campaign expectations before an influencer starts creating content. A lot of this information should be in your outreach messages.

Also, include your campaign needs in an influencer contract. Remember to outline who is responsible for any costs incurred by creating content, as ...

Without social media listening, you might miss important industry trends and customer preferences, leading to missed improvement opportunities. Plus, while social media monitoring focuses on what’s being said and by who, listening helps businesses understand the overall sentiment and context of ...

Encourage employees to share their experiences and perspectives related to your brand on their personal social media channels. Leveraging internal creators and brand ambassadors will significantly amplify your brand’s reach. Employee advocacy content provides genuine content that can give a look ...

As you outline your campaign goals, use industry benchmarks and previous performance as concrete tools to set expectations and optimize campaigns. The 2024 Influencer Marketing Benchmarks Report shares benchmarks by industry and social network.


Evaluate influencer overhead because there’s a lot ...

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Their exceptional online presence may be translating to increased brand awareness and revenue by prompting more people to visit their stores.

The play: Understanding your audience—their interests ...

Hashtags help YouTube understand what your video is about
When you use relevant keywords as video hashtags, you’re giving YouTube more context about your video’s content. This helps YouTube categorize your video accurately and recommend it to users who are searching for similar topics or who have ...

With powerful marketing tools and an expansive potential reach, social media is a goldmine for businesses. Yet having a social media presence alone is no longer enough as organic reach declines and competition grows fiercer. Establishing an identity and a sense of community is the key to standing ...

AI can help deliver highly customized content and ads based on user preferences, past interactions and behaviors. It can also help you capture insights to personalize your content, leading to higher engagement. For example, the Atlanta Hawks used insights from Sprout to understand what type of ...