China Dataset

The ability to connect with potential clients through social media and also proactively, such as through LinkedIn.

In parallel, the possibility of selling and/or serving B2B customers directly (customer service channels or chatbots, for example) from social networks. This is another trend that is ...

As we said, the product is becoming commoditized. A new generational profile of the end consumer, much more empowered and unpredictable, is emerging and the average loyalty of its customers is falling radically in the digital age.

All this leads to the search for value partners, beyond the classic ...

Segmenting customers in B2B or industrial to be profitable involves making decisions, with associated investments, immediately after the dynamics of grouping a market (active or potential customers) based on their needs or problems.

This is done to ensure that the organization can efficiently ...

On the other hand, if a customer feels that what they asked was heard and that it was useful, they will feel very appreciated. This will increase the emotional connection with the company and help build a lasting relationship.

Finding and establishing common ground between people is very does ...

Today, AI can be considered a guarantee of survival for companies, as well as a great competitive advantage, due to its analytical capacity to personalize and improve the customer experience, as well as predict future behaviors or the results of marketing campaigns. To do this, it is necessary to ...

The digital world allows us to segment and reach practically any type of profile. However, reaching the person we want will not mean that they will give us their attention.

Good B2B and Industrial Content Marketing , developed from a concern for a specific segment in the right channel and at the ...

Continuously listening to the customer from different angles is a pending issue for many industrial and B2B companies that still only ask the sales team for everything related to the customer.

Beyond the valuable sales information, asking the client directly (via Buyer Persona interviews with ...